https://www.xiaoyuzhoufm.com/podcast/6022a180ef5fdaddc30bb101用简单易懂的语言解读商业现象。 - Powered by RSSHubRSSHubcontact@rsshub.app (RSSHub)YiMagazinefalseenhttps://image.xyzcdn.net/FriYeatZbUiuUJROx6namDoYNauU@smallhttps://www.xiaoyuzhoufm.com/podcast/6022a180ef5fdaddc30bb101Mon, 13 Apr 2026 12:38:20 GMT5<p><span>为股东创造价值，是上市公司发展的核心使命之一。但以什么形式创造价值、分配价值，不同的市场做法就有差异。在最常见的现金分红和股票回购之外，日本市场还有一个历史悠久的另类传统，就是更接近实物分配的“股东优待”。本期节目，我们就来聊聊这种特殊的“投资者羊毛”。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://zh.wikipedia.org/zh-hans/%E6%A1%90%E8%B0%B7%E5%BB%A3%E4%BA%BA" data-url="https://zh.wikipedia.org/zh-hans/%E6%A1%90%E8%B0%B7%E5%BB%A3%E4%BA%BA"><strong><span>Wikipedia-桐谷广人</span></strong></a></p><span></span><p><a href="https://www.yoshinoya-holdings.com/ir/info/dividend/" data-url="https://www.yoshinoya-holdings.com/ir/info/dividend/"><strong><span>吉野家的股东优待说明</span></strong></a></p><span></span><p><a href="https://www.itoen.co.jp/ir/stock/gift/" data-url="https://www.itoen.co.jp/ir/stock/gift/"><strong><span>伊藤园的股东优待说明</span></strong></a></p><span></span><p><a href="https://www.jal.com/en/investor/issue/guidance/" data-url="https://www.jal.com/en/investor/issue/guidance/"><strong><span>JAL英文版投资者关系网站的股东优待说明</span></strong></a></p><span></span><p><a href="https://business.nikkei.com/atcl/gen/19/00766/070900003/" data-url="https://business.nikkei.com/atcl/gen/19/00766/070900003/"><strong><span>日本经济新闻-ANA、優待券8割値下がりで株主の不満噴出</span></strong></a></p><span></span><p><a href="https://www.nbd.com.cn/rss/toutiao/articles/1772850.html" data-url="https://www.nbd.com.cn/rss/toutiao/articles/1772850.html"><strong><span>每日经济新闻-茅台又给股东发“套装酒”福利</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>刘大哭</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69dbbd9be2c8be315506cfcdhttps://www.xiaoyuzhoufm.com/episode/69dbbd9be2c8be315506cfcdSun, 12 Apr 2026 23:00:00 GMT0:11:08<p><span>不需要任何修改，张雪的经历就是一个热血赛车电影的剧本：14岁独立生活，因为热爱摩托车，自学修车、开车行，软磨硬泡上电视，最终加入车队；去重庆创业，成功创办摩托车品牌，又从自己创立的公司裸辞；一年后创办新公司，以自己的名字命名，不到两年就取得了商业成功，拿到顶尖赛事的冠军。</span></p><span></span><p><span>而在此之外，张雪的传奇也离不开诸多商业因素的支撑。尤其当我们仔细回顾张雪的创业过程，就会发现其实他是一位精明、懂生意的创业者。这并不会使他的故事失色，反而会为他的传奇添彩。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="222">03:42</a> 张雪机车主攻的是摩托车市场里的一个小众赛道</span></p><span></span><p><span><a class="timestamp" data-timestamp="659">10:59</a> 赛事营销是这个细分市场的“原生玩法”</span></p><span></span><p><span><a class="timestamp" data-timestamp="1058">17:38</a> 重庆，毫无争议的中国摩托车之都</span></p><span></span><p><span><a class="timestamp" data-timestamp="1172">19:32</a> 中国是对摩托车最不友好的市场之一</span></p><span></span><p><span><a class="timestamp" data-timestamp="1418">23:38</a> 张雪机车之前，春风动力和隆鑫已经在发力大排量</span></p><span></span><p><span><a class="timestamp" data-timestamp="1580">26:20</a> “我有个还凑合的头脑，和一个好屁股”</span></p><span></span><p><span><a class="timestamp" data-timestamp="1843">30:43</a> 张雪是互联网营销的天才和老手</span></p><span></span><p><span><a class="timestamp" data-timestamp="2027">33:47</a> 张雪机车知道怎么和供应链一起赚钱</span></p><span></span><p><span><a class="timestamp" data-timestamp="2292">38:12</a> 民族产业叙事之外，人们对摩托车的需求应该被正视</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><span href="https://weibo.com/tv/show/1034:5222400393150488?from=old_pc_videoshow" data-url="https://weibo.com/tv/show/1034:5222400393150488?from=old_pc_videoshow"><strong><span>程前朋友圈 - 从县城修车工到营收7亿的车企老板</span></strong></span></p><span></span><p><a href="https://finance.ifeng.com/c/8rw5BfUwj13" data-url="https://finance.ifeng.com/c/8rw5BfUwj13"><strong><span>经济观察报 - 葡萄牙站夺冠后 张雪跟我们聊了聊</span></strong></a></p><span></span><p><a href="https://weibo.com/ttarticle/p/show?id=2309405282651157692584" data-url="https://weibo.com/ttarticle/p/show?id=2309405282651157692584"><strong><span>浙江国资投资张雪全复盘</span></strong></a></p><span></span><p><a href="https://zh.wikipedia.org/wiki/%E6%91%A9%E6%89%98%E8%BB%8A%E9%A1%9E%E5%9E%8B" data-url="https://zh.wikipedia.org/wiki/%E6%91%A9%E6%89%98%E8%BB%8A%E9%A1%9E%E5%9E%8B"><strong><span>Wikipedia - 摩托车类型</span></strong></a></p><span></span><p><a href="https://www.youtube.com/watch?v=zDPba2vmujA" data-url="https://www.youtube.com/watch?v=zDPba2vmujA"><strong><span>怠速拍档 - SU7Ultra摩托版！张雪820RR有多猛？</span></strong></a></p><span></span><p><a href="https://www.youtube.com/watch?v=OsrSaeyfJL0" data-url="https://www.youtube.com/watch?v=OsrSaeyfJL0"><strong><span>小丙摩托车评中心 - 张雪500RR万字解剖</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>潘鑫</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69d670e7b977fb2c47701601https://www.xiaoyuzhoufm.com/episode/69d670e7b977fb2c47701601Wed, 08 Apr 2026 23:00:00 GMT0:41:10<p><span>一个被称为“韩国优衣库”的服装品牌MUSINSA STANDARD进入上海。在一个优衣库密度极高的市场，这个陌生品牌的进入为什么值得关注？</span></p><span></span><p><span>可能是因为，这个品牌的母公司MUSINSA集团，它的内涵远不止是一个基本款服装品牌。它的身上能看到许多品牌的影子：得物、BEAMS、I.T.、小红书、Instagram……它甚至还会做杂志、做孵化器、收购各类电商，而实体服装店只是它接触用户的一个触点。</span></p><span></span><p><span>可以说，这家公司让人看到了潮流品牌的可能性。这是MUSINSA最有趣的地方。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 嘉宾 |</span></strong></p><span></span><p><span>赵慧，觅来社主编，播客《</span><a href="https://www.xiaoyuzhoufm.com/podcast/5f1a3f7a9504bbdb77148668?s=eyJ1IjogIjVlYTc3NjdhNjhhMTY4MmY2N2QxNzA5YyJ9" data-url="https://www.xiaoyuzhoufm.com/podcast/5f1a3f7a9504bbdb77148668?s=eyJ1IjogIjVlYTc3NjdhNjhhMTY4MmY2N2QxNzA5YyJ9"><span>现在进行时</span></a><span>》</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="264">04:24</a> 中国已经有这么多优衣库了，为什么要关注“韩国版优衣库”</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="391">06:31</a> 所谓的“优衣库属性”到底是什么</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="803">13:23</a> MUSINSA集团比“优衣库”这个标签要更丰富</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1103">18:23</a> 从社区到内容到电商，进度很快【更正：此处应为“web1.0”】</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1407">23:27</a> MUSINSA像是设计师品牌的孵化器</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1947">32:27</a> 韩国的多元玩法，能复制到海外吗</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="2178">36:18</a> 安踏又出现了</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="2666">44:26</a> MUSINSA在中国有什么独特的机会和挑战？</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="3463">57:43</a> 老编辑和新编辑——MUSINSA和BEAMS的异同</span></strong></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://www.cbnweek.com/article_detail/34088" data-url="https://www.cbnweek.com/article_detail/34088"><strong><span>第一财经杂志 - MSUINSA：韩国“优衣库”杀进中国</span></strong></a></p><span></span><p><a href="https://about.musinsa.com/backup/about/history" data-url="https://about.musinsa.com/backup/about/history"><strong><span>Our Story | About MUSINSA</span></strong></a></p><span></span><p><a href="https://detaildigest.substack.com/p/how-musinsa-became-a-driving-force" data-url="https://detaildigest.substack.com/p/how-musinsa-became-a-driving-force"><strong><span>detail digest - How MUSINSA Became a Driving Force Behind Korean Fashion Brands</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>kk</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘大哭</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69cd2eb5b977fb2c47dcf141https://www.xiaoyuzhoufm.com/episode/69cd2eb5b977fb2c47dcf141Wed, 01 Apr 2026 23:00:00 GMT1:01:18<p><span>今年年初，有一类公司话题度很高，我们称之为“意想不到的AI概念股”。这类公司的特点是，主营业务看上去似乎和AI无关，但实际上，他们都在半导体/数据中心等行业的细分领域里有不可替代的技术或产品。所以，当大厂们开始大举投资AI基础设施时，这些公司的股价也跟着飞升。</span></p><span></span><p><span>本期节目的主角康宁也是其中之一，它的股价在今年2月大涨，原因是它的材料创新——比如光纤——是大型数据中心的必需品。</span></p><span></span><p><span>听上去，这似乎是个乘上风口的好运故事，但实际上，在175年的历史中，康宁多次参与改变时代的产业浪潮，比如电灯、电视、智能手机、互联网。所以我们好奇的是：为什么它总能乘上风口？</span></p><span></span><p><strong><span>感谢康宁对本期节目的支持。</span></strong></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://www.corning.com/cn/zh/innovation/culture-of-innovation/the-history-of-corning-innovation.html" data-url="https://www.corning.com/cn/zh/innovation/culture-of-innovation/the-history-of-corning-innovation.html"><strong><span>康宁官方的创新史</span></strong></a></p><span></span><p><a href="https://mp.weixin.qq.com/s/5F5c4aasrHAk2G3Ydy2aeQ?click_id=2" data-url="https://mp.weixin.qq.com/s/5F5c4aasrHAk2G3Ydy2aeQ?click_id=2"><strong><span>康宁发明的熔融下拉制程</span></strong></a></p><span></span><p><a href="https://www.forbeschina.com/articles/24511" data-url="https://www.forbeschina.com/articles/24511"><strong><span>Forbes - 从爱迪生到乔布斯：与创新者为伍的康宁公司</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>秋秋</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69ca8ac5e2c8be3155ee0322https://www.xiaoyuzhoufm.com/episode/69ca8ac5e2c8be3155ee0322Mon, 30 Mar 2026 23:00:00 GMT0:14:36<p><span>从2006年起，每年的3月23日都是“世界小狗日”。据说这个节日的主旨之一是“ 庆祝幼犬带来的快乐”，那谈到小狗带来的快乐，就很难绕开世界上最著名的小狗之一，Snoopy。</span></p><span></span><p><span>Snoopy原来是美国经典漫画作品《Peanuts》中的角色。在这部作品里，Snoopy的主人Charlie Brown和其他儿童用非常简单的形象，承载了极为深刻的存在主义讨论。加上广为传播和成功的商业化，Peanuts堪称是二十世纪下半叶美国的文化奇观。</span></p><span></span><p><span>但在过去二十多年里，可以很明显地感受到Peanuts影响力的式微，符号化、商品化的Snoopy却得以长期维系。在长期的经营过程中，如何把握好内容与符号的关系，才能让IP不仅仅成为商品，而依旧保有真实的生命力？本期节目，我们就从Peanuts和Snoopy的此消彼长说起。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="12">00:12</a> 世界上最著名的比格犬</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="220">03:40</a> 条漫，一种商品化的作品</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="495">08:15</a> Peanuts用四格漫画讨论存在主义</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="912">15:12</a> Snoopy如何变成商业化的主力军</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1242">20:42</a> 常被重要议题选中的Snoopy</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1461">24:21</a> Peanuts不是突然过时的</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1973">32:53</a> 年轻人重新发现Snoopy</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="2128">35:28</a> 符号驱动与叙事驱动的IP</span></strong></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://www.amazon.com/Charlie-Browns-America-Popular-Politics/dp/0190090464" data-url="https://www.amazon.com/Charlie-Browns-America-Popular-Politics/dp/0190090464"><strong><span>Charlie Brown's America: The Popular Politics of Peanuts</span></strong></a></p><span></span><p><a href="https://www.heddels.com/2023/10/a-history-of-peanuts-part-1-all-about-schulz-snoopy-the-gang/" data-url="https://www.heddels.com/2023/10/a-history-of-peanuts-part-1-all-about-schulz-snoopy-the-gang/"><strong><span>Heddels-A History of Peanuts</span></strong></a></p><span></span><p><a href="https://www.youtube.com/watch?v=AHFHX6aRJBY" data-url="https://www.youtube.com/watch?v=AHFHX6aRJBY"><strong><span>BBC-How Charles M Schulz created Charlie Brown and Snoopy</span></strong></a></p><span></span><p><a href="https://www.theatlantic.com/entertainment/archive/2019/08/charlie-brown-charles-schulz-peanuts-papers-excerpt/596878/" data-url="https://www.theatlantic.com/entertainment/archive/2019/08/charlie-brown-charles-schulz-peanuts-papers-excerpt/596878/"><strong><span>The Atlantic-The Paradox of ‘Peanuts’</span></strong></a></p><span></span><p><a href="https://www.latimes.com/archives/la-xpm-1987-11-29-fi-25598-story.html" data-url="https://www.latimes.com/archives/la-xpm-1987-11-29-fi-25598-story.html"><strong><span>LA Times-Fortune Grows From 'Peanuts' for Schulz, a Reluctant Tycoon</span></strong></a></p><span></span><p><a href="https://www.wsj.com/style/fashion/snoopy-peanuts-fashion-became-big-business-11644869170" data-url="https://www.wsj.com/style/fashion/snoopy-peanuts-fashion-became-big-business-11644869170"><strong><span>WSJ-Selling Snoopy: How Peanuts Fashion Became Big Business</span></strong></a></p><span></span><p><a href="https://www.nytimes.com/2016/10/21/business/media/metlife-grounds-snoopy-curse-you-red-baron.html" data-url="https://www.nytimes.com/2016/10/21/business/media/metlife-grounds-snoopy-curse-you-red-baron.html"><strong><span>Nytimes-MetLife Grounds Snoopy. Curse You, Red Baron!</span></strong></a></p><span></span><p><a href="https://www.theatlantic.com/culture/archive/2023/10/snoopy-gen-z-peanuts-tiktok/675772/" data-url="https://www.theatlantic.com/culture/archive/2023/10/snoopy-gen-z-peanuts-tiktok/675772/"><strong><span>The Atlantic-The Hero Gen Z Needs</span></strong></a></p><span></span><p><a href="https://en.wikipedia.org/wiki/Forbes_list_of_the_world%27s_highest-paid_dead_celebrities" data-url="https://en.wikipedia.org/wiki/Forbes_list_of_the_world%27s_highest-paid_dead_celebrities"><strong><span>Forbes list of the world's highest-paid dead celebrities</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>刘大哭</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69c3f2d2852cf1b8bbddf96ehttps://www.xiaoyuzhoufm.com/episode/69c3f2d2852cf1b8bbddf96eWed, 25 Mar 2026 23:00:00 GMT0:39:39<p><span>AI是大公司们近年来加速投资的几乎唯一方向。为了庞大的资本支出目标，Alphabet和亚马逊都已经在通过债务融资，来获得数百亿级的资金。值得注意的是，Alphabet此前在英国成功发布了一笔“百年债券”——这种比绝大多数公司寿命还长的产品，是怎么来的？</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://www.bloomberg.com/news/articles/2026-02-09/alphabet-mandates-banks-for-rare-100-year-sterling-bond" data-url="https://www.bloomberg.com/news/articles/2026-02-09/alphabet-mandates-banks-for-rare-100-year-sterling-bond"><strong><span>Bloomberg-Alphabet Plans Tech’s First 100-Year Bond Since Dot-Com Era</span></strong></a></p><span></span><p><a href="https://www.nytimes.com/1997/03/22/your-money/IHT-with-century-bonds-100-years-of-low-yield.html" data-url="https://www.nytimes.com/1997/03/22/your-money/IHT-with-century-bonds-100-years-of-low-yield.html"><strong><span>Nytimes-With Century Bonds, 100 Years of Low Yield</span></strong></a></p><span></span><p><a href="https://thewallstreetskinny.com/100-year-bonds-the-deal-of-the-century/" data-url="https://thewallstreetskinny.com/100-year-bonds-the-deal-of-the-century/"><strong><span>100 Year Bonds: The “Deal of the Century”?</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>刘大哭</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69bffd333c625cc5ae983289https://www.xiaoyuzhoufm.com/episode/69bffd333c625cc5ae983289Sun, 22 Mar 2026 23:00:00 GMT0:10:15<p><span>在一个“不确定性”盛行的时代，如果有产品能准确地预测未来，它肯定很值钱。Polymarket似乎就是这样一个网站，它成功预测了包括拜登退选、特朗普当选、马杜罗被抓等诸多事件，相比于其他民调或预测机构，它给出的概率要准得多。</span></p><span></span><p><span>而它做到这一点，依靠的只是一个经典的经济学理论“价格机制”。Polymarket是如何做到精准预测未来的？在它之前为什么没有别人做到同样的事？这种准确背后又有怎样的危险？</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="276">04:36</a> 典型的币圈弄潮儿画像</span></p><span></span><p><span><a class="timestamp" data-timestamp="349">05:49</a> Polymarket的概率到底是怎么产生的</span></p><span></span><p><span><a class="timestamp" data-timestamp="495">08:15</a> Talk is cheap, show the money.</span></p><span></span><p><span><a class="timestamp" data-timestamp="717">11:57</a> Polymarket之前，为什么没人做同样的事？</span></p><span></span><p><span><a class="timestamp" data-timestamp="1270">21:10</a> 预测市场不可或缺的润滑剂：做市商</span></p><span></span><p><span><a class="timestamp" data-timestamp="1610">26:50</a> Polymarket的手续费算法也很讲究</span></p><span></span><p><span><a class="timestamp" data-timestamp="1926">32:06</a> 预测未来，还是塑造未来？</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://www.theatlantic.com/technology/2026/03/central-lie-prediction-markets/686250/" data-url="https://www.theatlantic.com/technology/2026/03/central-lie-prediction-markets/686250/"><strong><span>The Atlantic - A Technology for a Low-Trust Society</span></strong></a></p><span></span><p><a href="https://www.newyorker.com/news/the-lede/americas-betting-craze-has-spread-to-its-news-networks" data-url="https://www.newyorker.com/news/the-lede/americas-betting-craze-has-spread-to-its-news-networks"><strong><span>The New Yorker - America's Betting Craze Has Spread to Its News Networks</span></strong></a></p><span></span><p><a href="https://www.theatlantic.com/technology/2026/02/ai-prediction-human-forecasters/685955/" data-url="https://www.theatlantic.com/technology/2026/02/ai-prediction-human-forecasters/685955/"><strong><span>The Atlantic - AI Is Getting Scary Good at Making Predictions</span></strong></a></p><span></span><p><a href="https://www.forbes.com/sites/aliciapark/2025/11/29/inside-the-deal-that-made-polymarkets-founder-one-of-the-youngest-billionaires-on-earth/" data-url="https://www.forbes.com/sites/aliciapark/2025/11/29/inside-the-deal-that-made-polymarkets-founder-one-of-the-youngest-billionaires-on-earth/"><strong><span>Forbes - Inside The Deal That Made Polymarket’s Founder A Billionaire At Age 27</span></strong></a></p><span></span><p><a href="https://en.wikipedia.org/wiki/Prediction_market" data-url="https://en.wikipedia.org/wiki/Prediction_market"><strong><span>Wikipedia - Prediction Market</span></strong></a></p><span></span><p><a href="https://www.youtube.com/watch?v=R1NhV_KhgoE" data-url="https://www.youtube.com/watch?v=R1NhV_KhgoE"><strong><span>Iowa Electronic Markets</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>潘鑫</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69bace5b62bb556e14937efehttps://www.xiaoyuzhoufm.com/episode/69bace5b62bb556e14937efeWed, 18 Mar 2026 23:00:00 GMT0:39:53<p><span>战争状态下，航运成本自然会上涨，而如果战争发生在航运——尤其是能源运输——要道之上，那么飙升的就不止海运价格了。这也是为什么如今霍尔木兹海峡成为了全球热点。</span></p><span></span><p><span>不过，当宏观局势落到具体个体上，问题会变得非常技术化：战争地区的海运价格到底要涨多少？为什么而涨？涨价幅度如何规定？哪些角色在其中起作用？应激状态往往能展现一个系统的生存逻辑，本期节目，我们从一个非常小的切入点——战争险——来窥探海运世界。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 撰稿 |</span></strong></p><span></span><p><span>薛玉芳</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://lmalloyds.com/specialist-areas/underwriting/listed-areas/" data-url="https://lmalloyds.com/specialist-areas/underwriting/listed-areas/"><strong><span>联合战争委员会发布的高风险区域清单</span></strong></a></p><span></span><p><a href="https://www.theguardian.com/business/2026/mar/02/maritime-insurers-war-risk-cover-gulf-iran-shipping-strait-of-hormuz" data-url="https://www.theguardian.com/business/2026/mar/02/maritime-insurers-war-risk-cover-gulf-iran-shipping-strait-of-hormuz"><strong><span>The Guardian - Maritime insurers cancel war risk cover in Gulf as Iran conflict disrupts shipping</span></strong></a></p><span></span><p><a href="https://moderndiplomacy.eu/2026/03/06/how-maritime-insurance-rates-reflect-a-widening-middle-east-war/" data-url="https://moderndiplomacy.eu/2026/03/06/how-maritime-insurance-rates-reflect-a-widening-middle-east-war/"><strong><span>Modern Diplomacy - How Maritime Insurance Rates Reflect a Widening Middle East War</span></strong></a></p><span></span><p><a href="https://www.seatrade-maritime.com/tankers/vlcc-rates-skyrocket-to-hit-never-done-before-highs" data-url="https://www.seatrade-maritime.com/tankers/vlcc-rates-skyrocket-to-hit-never-done-before-highs"><strong><span>Seatrade Maritime - VLCC rates skyrocket to hit never done before highs</span></strong></a></p><span></span><p><a href="https://mp.weixin.qq.com/s/Sro_yYaEPnHtvrpECwwsfg" data-url="https://mp.weixin.qq.com/s/Sro_yYaEPnHtvrpECwwsfg"><strong><span>财闻 - 霍尔木兹海峡“上锁”：油价跳高、保费疯涨</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>秋秋</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69b6d02fcaaea1fb3b6a577dhttps://www.xiaoyuzhoufm.com/episode/69b6d02fcaaea1fb3b6a577dSun, 15 Mar 2026 23:00:00 GMT0:11:24<p><span>2026年初，中国新车市场的销量同比大幅下滑，这种下滑虽然可以简单地归因为补贴政策的退坡，但考虑到2025年末并未出现补贴政策尾声的销量暴涨，一个更客观也更残酷的判断是：2026年，中国的乘用车销量大概率会同比下滑——包括前几年突飞猛进的新能源车。</span></p><span></span><p><span>蛋糕在变小，竞争者在变多。在此前提下，我们通过四大猜想的形式，勾勒2026年中国车市值得关注的故事线。相比猜想正确与否，更重要的是猜想背后的行业变化。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="51">00:51</a> 如何理解2026年初的销量下跌？</span></p><span></span><p><span><a class="timestamp" data-timestamp="416">06:56</a> 猜想一：不止一个品牌从市场上消失</span></p><span></span><p><span><a class="timestamp" data-timestamp="823">13:43</a> 脑洞不妨大一些：新势力和大集团的合并</span></p><span></span><p><span><a class="timestamp" data-timestamp="1050">17:30</a> 猜想二：增程（最后的）盛宴</span></p><span></span><p><span><a class="timestamp" data-timestamp="1687">28:07</a> 这批车开发得太快了</span></p><span></span><p><span><a class="timestamp" data-timestamp="1749">29:09</a> &nbsp;猜想三：华为系的内部竞合</span></p><span></span><p><span><a class="timestamp" data-timestamp="2151">35:51</a> 猜想四：比亚迪不再（也不专注于）一家独大</span></p><span></span><p><span><a class="timestamp" data-timestamp="2465">41:05</a> 真正的跨国公司，而不单是出海</span></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>kk</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69b1645e9b893f69c739b82ahttps://www.xiaoyuzhoufm.com/episode/69b1645e9b893f69c739b82aWed, 11 Mar 2026 23:00:00 GMT0:44:26<p><span>跨国大公司的财报中，经常出现一种说法叫“constant currency”，也就是以“固定汇率”计算的财务信息。做了这个处理之后，有时数据会出现明显的变化，甚至是180度的转向。</span></p><span></span><p><span>这正说明了不同货币的汇率波动对于这些公司而言，是一种什么样级别的变量——它能够左右指标是否亮眼、决定资产是否缩水，以及这一年是否在某些国家彻底白干了。</span></p><span></span><p><span>关于如何降低汇率波动的影响，在这方面，可口可乐这样标志性的全球企业有着非常成熟的解决方案，而Netflix则努力将汇率问题和运营问题结合在一起处理。不过在新兴市场中，依然时不时会出现货币“暴雷”的问题，这对所有公司而言都会是新的挑战。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="114">01:54</a> 汇率波动对于大公司而言，是多大的问题？</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="414">06:54</a> 控制汇率风险的两种简单方法</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="606">10:06</a> 现金流对冲：通过金融产品锁定汇率</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="952">15:52</a> 为什么尼日利亚奈拉的风险无法对冲？</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1177">19:37</a> 自然对冲：本地赚钱本地花</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1568">26:08</a> 债务对冲：在哪投资就在哪发债</span></strong></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://www.nestle.com/sites/default/files/2026-02/full-year-results-investor-presentation-2025.pdf" data-url="https://www.nestle.com/sites/default/files/2026-02/full-year-results-investor-presentation-2025.pdf"><strong><span>雀巢2025财年年报</span></strong></a></p><span></span><p><a href="https://global.toyota/pages/global_toyota/ir/financial-results/2025_4q_presentation_en.pdf" data-url="https://global.toyota/pages/global_toyota/ir/financial-results/2025_4q_presentation_en.pdf"><strong><span>丰田2025财年年报</span></strong></a></p><span></span><p><a href="https://www.mtn.ng/wp-content/uploads/2025/03/MTN-Nigeria-FY-2024-Presentation-Final.pdf" data-url="https://www.mtn.ng/wp-content/uploads/2025/03/MTN-Nigeria-FY-2024-Presentation-Final.pdf"><strong><span>MTN尼日利亚2025财年年报</span></strong></a></p><span></span><p><a href="https://ir.netflix.net/financials/quarterly-earnings/default.aspx" data-url="https://ir.netflix.net/financials/quarterly-earnings/default.aspx"><strong><span>Netflix各季财报</span></strong></a></p><span></span><p><a href="https://investors.spotify.com/financials/default.aspx" data-url="https://investors.spotify.com/financials/default.aspx"><strong><span>Spotify各季财报</span></strong></a></p><span></span><p><a href="https://investors.coca-colacompany.com/financial-information" data-url="https://investors.coca-colacompany.com/financial-information"><strong><span>可口可乐各季财报</span></strong></a></p><span></span><p><a href="https://www.gmanetwork.com/lifestyle/news/122308/netflix-google-and-other-subscription-based-platforms-hike-prices-in-ph-due-to-vat/story" data-url="https://www.gmanetwork.com/lifestyle/news/122308/netflix-google-and-other-subscription-based-platforms-hike-prices-in-ph-due-to-vat/story"><strong><span>Netflix, Google, and other subscription-based platforms hike prices in PH due to VAT</span></strong></a></p><span></span><p><a href="https://internationalbanker.com/brokerage/natural-hedging-does-matching-of-currency-footprints-lower-risk/" data-url="https://internationalbanker.com/brokerage/natural-hedging-does-matching-of-currency-footprints-lower-risk/"><strong><span>Natural Hedging: Does Matching of Currency Footprints Lower Risk?</span></strong></a></p><span></span><p><a href="https://www.studiobinder.com/blog/what-is-nollywood/" data-url="https://www.studiobinder.com/blog/what-is-nollywood/"><strong><span>Nollywood — Nigeria's Thriving Film Industry</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>潘鑫</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69a8405ffccfedb29115b171https://www.xiaoyuzhoufm.com/episode/69a8405ffccfedb29115b171Wed, 04 Mar 2026 23:00:00 GMT0:33:16<p><span>在微信上，选择生活在安道尔或是列支敦士登，还可以被认为是一种略显时髦的点缀。但在Spotify或者Netflix上，选择在哪个国家订阅付费，却可以是一种非常实际的经济考量。</span></p><span></span><p><span>基于美元换算，全世界范围内，流媒体服务的订阅价格实际差距极大。差距背后，是人均可支配收入、基础设施建设，以及汇率波动等等诸多原因的共同作用。本期节目，我们先做一些基本的计算和讨论，来看看真正的“流媒体价格洼地”在哪。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://help.netflix.com/en/node/24926/ng" data-url="https://help.netflix.com/en/node/24926/ng"><strong><span>Plans and Pricing-Netflix</span></strong></a></p><span></span><p><a href="https://subscriptionland.com/services/spotify/individual/USD" data-url="https://subscriptionland.com/services/spotify/individual/USD"><strong><span>Which Country Has The Cheapest Spotify?</span></strong></a></p><span></span><p><a href="https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=105" data-url="https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=105"><strong><span>Rankings by Country of Average Monthly Net Salary (After Tax)</span></strong></a></p><span></span><p><a href="https://africa.businessinsider.com/local/markets/nigerians-would-need-to-pay-more-for-netflix-despite-diminishing-purchasing-power/g3vpel3" data-url="https://africa.businessinsider.com/local/markets/nigerians-would-need-to-pay-more-for-netflix-despite-diminishing-purchasing-power/g3vpel3"><strong><span>Nigerians would need to pay more for Netflix despite diminishing purchasing power</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>秋秋</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/69a450f566e2c30377e30cf8https://www.xiaoyuzhoufm.com/episode/69a450f566e2c30377e30cf8Sun, 01 Mar 2026 23:00:00 GMT0:11:32<p><span>世界不能没有色彩，但让各种色彩在日常生活中变得丰富易得，整个过程却经历了很长时间。进入现代社会，色彩的作用更是被品牌和消费者充分认可，行业的困境也随之变得更为抽象：如何清楚、准确、稳定地描述和传递某一种颜色？</span></p><span></span><p><span>在潘通看来，这是一个机会。它在20世纪中期发明了如今通行的潘通色彩编码体系，并在此基础上建立了一套精细（且昂贵）的商业模式。这套模式精确地抓住了所有需要精确使用色彩的行业从业者，也让潘通自己的品牌变得更有价值。</span></p><span></span><p><span>丙午马年，春节长假归来的第一期节目，我们就为大家介绍潘通和它五彩斑斓的生意。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 特别致谢 |</span></strong></p><span></span><p><span>徐如，《第一财经》杂志总编辑助理</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="63">01:03</a> 彩蛋：《第一财经杂志》纸刊的小细节</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="417">06:57</a> 眼前的黑不是黑，你说的白是什么白？</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="771">12:51</a> 潘通卖的究竟是什么？</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1062">17:42</a> 潘通不拥有颜色，那“潘通色”又是什么？</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="1618">26:58</a> 潘通和Adobe解约、全球设计师遭殃</span></strong></p><span></span><p><strong><span><a class="timestamp" data-timestamp="2076">34:36</a> “年度流行色”是潘通为自己打的大广告</span></strong></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><strong><span>2019年《第一财经》杂志封面选例：</span></strong></p><span></span><figure><img src="https://image.xyzcdn.net/FibNY2DIr6-Ev9jSqHXxfOlo6vUU.png" referrerpolicy="no-referrer"></figure><span></span><figure><img src="https://image.xyzcdn.net/FjA20f2w9NzzoilTTp6Rmspd7mWV.jpg" referrerpolicy="no-referrer"></figure><span></span><figure><img src="https://image.xyzcdn.net/FkLT6DeGnUcz75C1RUrYpSMButLm.png" referrerpolicy="no-referrer"></figure><span></span><p><a href="https://thekingofcolormovie.com/" data-url="https://thekingofcolormovie.com/"><strong><span>The King of Color</span></strong></a></p><span></span><p><a href="https://www.xiaoyuzhoufm.com/episode/65fb6b2e054b163b705443de" data-url="https://www.xiaoyuzhoufm.com/episode/65fb6b2e054b163b705443de"><strong><span>Vol.151 这也能是商标？</span></strong></a></p><span></span><p><a href="https://www.npr.org/transcripts/1197961103" data-url="https://www.npr.org/transcripts/1197961103"><strong><span>Planet Money-The company that owns colors</span></strong></a></p><span></span><p><a href="https://www.youtube.com/watch?v=xnpyTNK4U9U" data-url="https://www.youtube.com/watch?v=xnpyTNK4U9U"><strong><span>Business Insider-Why Pantone Colors Are So Expensive</span></strong></a></p><span></span><p><a href="https://www.nytimes.com/2013/02/24/magazine/who-made-that-pantone-chip.html" data-url="https://www.nytimes.com/2013/02/24/magazine/who-made-that-pantone-chip.html"><strong><span>New York Times-Who Made That Pantone Chip?</span></strong></a></p><span></span><p><a href="https://99percentinvisible.org/episode/the-trend-forecast/" data-url="https://99percentinvisible.org/episode/the-trend-forecast/"><strong><span>99% Invisible-The Trend Forecast</span></strong></a></p><span></span><p><a href="https://qz.com/532322/pantone-universe-pop-culture" data-url="https://qz.com/532322/pantone-universe-pop-culture"><strong><span>Quartz-Pantone: How the world authority on color became a pop culture icon</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>KK</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/699efe59a22480add612cab7https://www.xiaoyuzhoufm.com/episode/699efe59a22480add612cab7Wed, 25 Feb 2026 23:00:00 GMT0:41:57<p><strong><span>2026春节假期的第二期旧番重听，我们来听一个看似高不可攀的生意。在2025年，艺术品（尤其是古董艺术品）生意背后的不堪一面被揭露出来，再次让人们意识到创作与商业之间纠缠不清的关系。如今的人们喜欢祛魅，但祛魅之后重新找到有趣的地方，是本节目更感兴趣的工作。</span></strong></p><span></span><p><span>艺术品是一个很特殊的商品，在历史的大多数时间里，它都不是一个商品，而在开始流通之后，它又长期限于一个极小的封闭圈子之内，信息不透明是这个市场的本质。但这一切在上世纪末本世纪初迅速改变，如今的艺术品市场已经迅速膨胀到每年数百亿美元的规模——当然，这只是公开交易的数据。</span></p><span></span><p><span>但艺术品交易并非不可理解、高不可攀，它仍然遵循了基本的商业逻辑，很多地方甚至可以和股权交易市场类比。本期节目，我们就从艺术博览会这个本世纪迅速崛起的交易渠道入手，窥探一下隐秘而庞大的艺术品生意。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚</span></p><span></span><p><strong><span>| 资料整理 |</span></strong></p><span></span><p><span>李秋瑾</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="38">00:38</a> 隐秘而庞大</span></p><span></span><p><span><a class="timestamp" data-timestamp="158">02:38</a> 艺术品何时成为商品</span></p><span></span><p><span><a class="timestamp" data-timestamp="243">04:03</a> 艺术品市场迅速膨胀的两大变量</span></p><span></span><p><span><a class="timestamp" data-timestamp="531">08:51</a> 艺术品交易和股权投资的类似之处</span></p><span></span><p><span><a class="timestamp" data-timestamp="648">10:48</a> 拍卖行的担保模式和水涨船高的艺术品价格</span></p><span></span><p><span><a class="timestamp" data-timestamp="853">14:13</a> 画廊是艺术品交易的核心角色</span></p><span></span><p><span><a class="timestamp" data-timestamp="937">15:37</a> 艺博会和艺术展览有什么区别</span></p><span></span><p><span><a class="timestamp" data-timestamp="1130">18:50</a> 艺博会对画廊、藏家、城市有什么价值</span></p><span></span><p><span><a class="timestamp" data-timestamp="1514">25:14</a> 面对面为什么对艺术品那么重要</span></p><span></span><p><span><a class="timestamp" data-timestamp="1566">26:06</a> 艺术品交易，“叙事”的生意</span></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://book.douban.com/subject/26035878/" data-url="https://book.douban.com/subject/26035878/"><strong><span>Georgina Adam,《Big Bucks: The Explosion of the Art Market in the 21st Century》</span></strong></a></p><span></span><p><a href="https://www.ubs.com/global/en/our-firm/art/collecting/art-market-survey.html" data-url="https://www.ubs.com/global/en/our-firm/art/collecting/art-market-survey.html"><strong><span>The Art Basel and UBS Survey of Global Collecting 2024</span></strong></a></p><span></span><p><a href="https://finance.sina.cn/sa/2013-07-18/detail-ikftssan5381905.d.html?from=wap" data-url="https://finance.sina.cn/sa/2013-07-18/detail-ikftssan5381905.d.html?from=wap"><strong><span>第一财经周刊，《一件艺术品的商业历程》</span></strong></a></p><span></span><p><a href="https://mp.weixin.qq.com/s/_B1ZQJnc_VQ9w6mlKcLBQg" data-url="https://mp.weixin.qq.com/s/_B1ZQJnc_VQ9w6mlKcLBQg"><strong><span>《第一财经》杂志，《年轻藏家涌入艺术品市场》</span></strong></a></p><span></span><p><a href="https://www.xiaoyuzhoufm.com/podcast/6586a6d11597265fb3bc37f0?s=eyJ1IjogIjVlYTc3NjdhNjhhMTY4MmY2N2QxNzA5YyJ9" data-url="https://www.xiaoyuzhoufm.com/podcast/6586a6d11597265fb3bc37f0?s=eyJ1IjogIjVlYTc3NjdhNjhhMTY4MmY2N2QxNzA5YyJ9"><strong><span>肖小跑的播客《发现叙事》</span></strong></a></p><span></span><p><strong><span>讨论有意思的商业现象。微信号：thatisbiz</span></strong></p><span></span><p><span>为了营造更好的讨论环境，我们准备了两个小问题，请在添加微信后回答：</span></p><span></span><p><strong><span>1，你最喜欢《商业就是这样》的哪期节目？为什么？</span></strong></p><span></span><p><strong><span>2，你希望听到《商业就是这样》聊哪个话题？</span></strong></p><span></span><p><span>期待与你交流！</span></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>秋秋</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ 音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经 YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/6995c756a22480add66d3817https://www.xiaoyuzhoufm.com/episode/6995c756a22480add66d3817Wed, 18 Feb 2026 23:00:00 GMT0:28:13<p><strong><span>丙午马年即将到来。在休更的两周，我们照例推荐两期旧番。本期的主题是“自然界最具牛马精神的动物之一”——蜜蜂。祝愿各位听友在马年不用像蜜蜂那么辛苦，但可以获得自己的蜂蜜。</span></strong></p><span></span><p><span>经济学是一门研究市场参与者如何通过决策与选择，来追求利益最大化的学科。各种各样原本日常的社会现象，在经济学家那里都可以变成简练的模型、或是动人的故事，平添了很多说服力。</span></p><span></span><p><span>有时候，经济学家甚至连自然界中的例子都不放过。从这门学科的萌芽阶段开始，先后有三位经济学家都盯上了一种忙碌的昆虫——蜜蜂，并各自写了颇具影响力的论文。尤其是1952年和1973年，詹姆斯·米德与张五常先后关于蜜蜂与“正外部性”、以及真实市场中如何为“蜜蜂服务”定价的争论，现在读来仍是颇具趣味。</span></p><span></span><p><span>相比其他农业领域，养蜂是个相对小众的出路。但正如经济学家所看到的，这个行业在美国的主要收入来源，已经逐渐从传统的自由产蜜，向“劳动密集”的果园授粉服务转移。对于地球另一侧的产蜜大国而言，这也是一个非常值得关注的可能性。</span></p><span></span><p><span>本期节目，我们就从三篇经济学论文开始，看看勤劳的蜜蜂是如何与迷人的市场扯上关系的。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰 约小亚</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="46">00:46</a> 3个月写出一篇顶级经济学论文是什么体验</span></p><span></span><p><span><a class="timestamp" data-timestamp="248">04:08</a> 1720年，经济学萌芽时期的蜜蜂寓言</span></p><span></span><p><span><a class="timestamp" data-timestamp="451">07:31</a> 1952年，苹果树与蜜蜂互赠“正外部性”</span></p><span></span><p><span><a class="timestamp" data-timestamp="743">12:23</a> 1972年，张五常的研究方法</span></p><span></span><p><span><a class="timestamp" data-timestamp="1236">20:36</a> 在果园授粉生意中被榨干的美国工蜂</span></p><span></span><p><span><a class="timestamp" data-timestamp="1560">26:00</a> 中国蜂蜜高产低价的原因</span></p><span></span><p><span><a class="timestamp" data-timestamp="1808">30:08</a> 恶劣的工作和气候条件对蜜蜂影响深远</span></p><span></span><p><strong><span>| 延伸阅读 |</span></strong></p><span></span><p><a href="https://www.pauldeng.com/pdf/stevencheung/fableofbees.pdf" data-url="https://www.pauldeng.com/pdf/stevencheung/fableofbees.pdf"><strong><span>新制度经济学的来龙去脉-张五常的财新博客-财新网</span></strong></a></p><span></span><p><a href="https://www.jstor.org/stable/2227173" data-url="https://www.jstor.org/stable/2227173"><strong><span>External Economies and Diseconomies in a Competitive Situation on JSTOR</span></strong></a></p><span></span><p><a href="https://www.ers.usda.gov/webdocs/publications/88117/err-246.pdf?v=9649.2" data-url="https://www.ers.usda.gov/webdocs/publications/88117/err-246.pdf?v=9649.2"><strong><span>Economic Effects and Responses to Changes in Honey Bee Health</span></strong></a></p><span></span><p><a href="https://theconversation.com/a-bee-economist-explains-honey-bees-vital-role-in-growing-tasty-almonds-101421" data-url="https://theconversation.com/a-bee-economist-explains-honey-bees-vital-role-in-growing-tasty-almonds-101421"><strong><span>A bee economist explains honey bees’ vital role in growing tasty almonds</span></strong></a></p><span></span><p><a href="https://www.thepaper.cn/newsDetail_forward_6602096" data-url="https://www.thepaper.cn/newsDetail_forward_6602096"><strong><span>蜜蜂与现代农业：从“取一半，留一半”到“送蜜蜂上战场”</span></strong></a></p><span></span><p><a href="https://finance.sina.com.cn/tech/2022-06-23/doc-imizirav0067549.shtml?finpagefr=p_114" data-url="https://finance.sina.com.cn/tech/2022-06-23/doc-imizirav0067549.shtml?finpagefr=p_114"><strong><span>78亿只蜜蜂消失背后</span></strong></a></p><span></span><p><span>《商业就是这样》鼓起勇气开设听友群啦。欢迎添加节目同名微信，加入听友群，一起讨论有意思的商业现象。微信号：</span><strong><span>thatisbiz</span></strong></p><span></span><p><span>为了营造更好的讨论环境，我们准备了两个小问题，请在添加微信后回答：</span></p><span></span><p><strong><span>1，你最喜欢《商业就是这样》的哪期节目？为什么？</span></strong></p><span></span><p><strong><span>2，你希望听到《商业就是这样》聊哪个话题？</span></strong></p><span></span><p><span>期待与你交流！</span></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>潘鑫</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙播客App、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、汽水儿等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 |</span></strong></p><span></span><p><span>微信公众号：第一财经YiMagazine</span></p><span></span><p><span>联系我们：thatisbiz@yicai.com</span></p>https://www.xiaoyuzhoufm.com/episode/698ca4b1a22480add6c1bfc2https://www.xiaoyuzhoufm.com/episode/698ca4b1a22480add6c1bfc2Wed, 11 Feb 2026 23:00:00 GMT0:35:45<p><span>2021年2月9日，《商业就是这样》发布第0期节目《原来如此，有点意思》。毫不夸张地说，没有听友各种形式的支持和表扬，这档节目早已结束。</span></p><span></span><p><span>在听友群里，我们经常强调“不接受许愿”，目的是尽可能保证选题策划的独立性。但实际上，我们一直“很独立地”在意着听友的好奇心。</span></p><span></span><p><span>所以五周年的特别节目，我们请听友成为故事的讲述者，讲述各自所在城市的商业现象和观察，以及过去五年里自己最大的变化。</span></p><span></span><p><span>我们恳请你一起与我们聆听100多位听友的分享，这给我们带来一种久违的、直观的体验：这个世界如此纷繁复杂，足以装下我们的好奇心，只要你愿意好奇的话。</span></p><span></span><p><strong><span>| 主播 |</span></strong></p><span></span><p><span>肖文杰、约小亚、陈锐</span></p><span></span><p><strong><span>| 时间轴 |</span></strong></p><span></span><p><strong><span>【中国】</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="287">04:47</a> 北京：应援大屏、陪诊、提琴经纪人、仲裁生意、你还能看到阳光吗？</span></p><span></span><p><span><a class="timestamp" data-timestamp="766">12:46</a> 上海：宠物、黑胶、五年的餐馆、零食和特卖</span></p><span></span><p><span><a class="timestamp" data-timestamp="1284">21:24</a> 天津：煎饼果子可以自己带鸡蛋</span></p><span></span><p><span><a class="timestamp" data-timestamp="1335">22:15</a> 广州：寿司郎、抖音、公交车上的贩卖机、正佳广场的动物园</span></p><span></span><p><span><a class="timestamp" data-timestamp="1480">24:40</a> 深圳：“被迫”停业的商铺、司空见惯的小马智行、杨力维&amp;杨舒予、茶味费</span></p><span></span><p><span><a class="timestamp" data-timestamp="1788">29:48</a> 中山：社区咖啡店、婚庆不便宜、大桥经济真实存在吗？</span></p><span></span><p><span><a class="timestamp" data-timestamp="1971">32:51</a> 东莞：民营企业提供公共服务、二手车的个人商铺</span></p><span></span><p><span><a class="timestamp" data-timestamp="2056">34:16</a> 佛山：本地人不感冒的网红餐厅</span></p><span></span><p><span><a class="timestamp" data-timestamp="2150">35:50</a> 南京：奶茶店爆火又倒闭、勇哥的餐饮影响力</span></p><span></span><p><span><a class="timestamp" data-timestamp="2286">38:06</a> 苏州：石桥商圈的爆火商场、园林活化利用的N种方法</span></p><span></span><p><span><a class="timestamp" data-timestamp="2445">40:45</a> 无锡：春晚效应好像是真的</span></p><span></span><p><span><a class="timestamp" data-timestamp="2530">42:10</a> 扬州：大运河博物馆的效应好像是真的</span></p><span></span><p><span><a class="timestamp" data-timestamp="2589">43:09</a> 成都：麻将馆和药店活得最好、要有太阳</span></p><span></span><p><span><a class="timestamp" data-timestamp="2871">47:51</a> 凉山：农家屋顶的太阳能、为什么没有共享单车</span></p><span></span><p><span><a class="timestamp" data-timestamp="2945">49:05</a> 郑州：漯河的胡辣汤、无视红绿灯的电动车、零售试炼场</span></p><span></span><p><span><a class="timestamp" data-timestamp="3100">51:40</a> 新乡：胖东来被外地人攻占了、胖东来是“迪士尼”</span></p><span></span><p><span><a class="timestamp" data-timestamp="3158">52:38</a> 洛阳：汉服店门挨门</span></p><span></span><p><span><a class="timestamp" data-timestamp="3181">53:01</a> 济南：遍布街区的超意兴</span></p><span></span><p><span><a class="timestamp" data-timestamp="3259">54:19</a> 威海：物价堪比一线、被大公司垄断的零售、整洁的旅游城市</span></p><span></span><p><span><a class="timestamp" data-timestamp="3352">55:52</a> 东营：农村拍抖音的、拍快手的</span></p><span></span><p><span><a class="timestamp" data-timestamp="3447">57:27</a> 杭州：为什么是美食荒漠、五月天、可水洗的月经裤</span></p><span></span><p><span><a class="timestamp" data-timestamp="3597">59:57</a> 沈阳：城市书房</span></p><span></span><p><span><a class="timestamp" data-timestamp="3624">60:24</a> 锦州：公交车广告从肛肠科转向牙科</span></p><span></span><p><span><a class="timestamp" data-timestamp="3675">61:15</a> 大连：外企与裁员</span></p><span></span><p><span><a class="timestamp" data-timestamp="3830">63:50</a> 哈尔滨：从早到晚澡堂、服务区完全废弃的高速公路</span></p><span></span><p><span><a class="timestamp" data-timestamp="3888">64:48</a> 武汉：工人在电瓶车上接单、莆田系牙医、全国开花的连锁</span></p><span></span><p><span><a class="timestamp" data-timestamp="4008">66:48</a> 贵阳：精酿啤酒馆的数量和质量可以跟上海比肩</span></p><span></span><p><span><a class="timestamp" data-timestamp="4023">67:03</a> 太原：本地便利店品牌唐久和金虎</span></p><span></span><p><span><a class="timestamp" data-timestamp="4090">68:10</a> 延边：不到80万人的小城，“为什么有钱人那么多”</span></p><span></span><p><span><a class="timestamp" data-timestamp="4132">68:52</a> 沧州：小县城开店的跟风和关门</span></p><span></span><p><span><a class="timestamp" data-timestamp="4222">70:22</a> 合肥：巴莉甜甜和卡旺卡</span></p><span></span><p><span><a class="timestamp" data-timestamp="4276">71:16</a> 丽江：部分游客不再去收门票的景点了</span></p><span></span><p><span><a class="timestamp" data-timestamp="4306">71:46</a> 石河子：推动低空经济的意义</span></p><span></span><p><span><a class="timestamp" data-timestamp="4359">72:39</a> 台北：台湾小吃口味看夜市、夜市口味看逢甲</span></p><span></span><p><strong><span>【全球】</span></strong></p><span></span><p><span><a class="timestamp" data-timestamp="4425">73:45</a> 波士顿：对本地运动队的狂热</span></p><span></span><p><span><a class="timestamp" data-timestamp="4454">74:14</a> 亚特兰大：Chick-Fil-A被留学生当作吉祥物</span></p><span></span><p><span><a class="timestamp" data-timestamp="4486">74:46</a> 圣何塞：用卡车卖水果的“墨墨水果摊”</span></p><span></span><p><span><a class="timestamp" data-timestamp="4600">76:40</a> 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特别感动的一件事</span></strong></p><span></span><p><strong><span>| 延伸资料 |</span></strong></p><span></span><p><a href="https://book.douban.com/subject/33431894/" data-url="https://book.douban.com/subject/33431894/"><strong><span>未来预想图 - 《就是要逛才有趣：新·商业空间大改造》</span></strong></a></p><span></span><p><a href="https://mp.weixin.qq.com/s/1c8MmdFaRXsjFcq7LLucRQ" data-url="https://mp.weixin.qq.com/s/1c8MmdFaRXsjFcq7LLucRQ"><strong><span>第一财经YiMagazine - 为什么时髦的商场都在变得“宠物友好”？</span></strong></a></p><span></span><p><strong><span>| 后期制作 |</span></strong></p><span></span><p><span>刘大哭</span></p><span></span><p><strong><span>| 声音设计 |</span></strong></p><span></span><p><span>刘三菜</span></p><span></span><p><strong><span>| 收听方式 |</span></strong></p><span></span><p><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><span></span><p><strong><span>| 认识我们 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